Eshu Skin Assist To Debut at Macy’s

Add another men’s grooming line to an increasingly crowded field. Eshu Skin Assist, the Australian men’s grooming brand launched Down Under in 2006 and carried at a handful of doors in the U.S., will enter Macy’s next month—it’s first major retail account.

Eshu will be rolled out to 25 of the chain’s stores, including Herald Square in New York, Union Square in San Francisco and State Street in Chicago.

To coincide with the Macy’s launch, Eshu will introduce a shave cream (6.4 oz. for $16) infused with ingredients indigenous to Australia, like extracts of clove to warm the skin, and tea tree to soothe and cleanse.

Macy’s will carry four of the Eshu line’s permanent products — its face moisturizer ($27 for 3.4 oz.), face wash ($18 for 4.7 oz.), face scrub ($19 for 4.06 oz.) and the shave cream — but not Eshu’s SPF 15 moisturizer.